Technology

Search Engine Optimization Tutorial SEO Full Course PDF

Search Engine Optimization Tutorial SEO Full Course PDF

What is SEO?

The full for stands for SEO is “Search Engine Optimization” means optimize a website to be appear on top in search engine like Google, Bing, Yahoo, Yandex and more. It is a technical process in which a website is optimized with the help of several factors. It believes that around 19191 the first time SEO technique was used for website. At one point in 2001 digital marketing industry start booming and from this era Search Engine Optimization is being used for a millions of websites. In 1994 Yahoo was created by Stanford University students Jerry Wang and David Filo in a campus. That time Yahoo was the biggest and first search engine used to find anything. Today Google is the biggest search engine having unlimited useful data. SEO targets unpaid traffic or organic traffic for website ranking and business enlargement. This traffic can originate from different kinds of searches like- Text search, Image search, Video search, Academic search,News search, and Industry-specific vertical search engines.

Benefit of SEO:-

  1. SEO is a free of cost technique
  2. It provides Better User Experience
  3. SEO is indeed a Primary Source of Leads
  4. SEO Brings Higher Close Rates
  5. Help to Get Higher Conversion Rate
  6. Promotes for Better Cost Management
  7. SEO Encourages Users to Visit your website or business
  8. SEO Builds Brand Credibility
  9. Establish Brand Awareness
  10. Ensures Mobile-Friendliness of Your Website
  11. SEO is a Long Term Marketing Strategy
  12. SEO Increases Your Followers on Social Media
  13. SEO Improves Website Speed
  14. SEO Takes You Ahead of the Competition
  15. Reporting and analysis

How Search Engine Works?

How Search Engine Works

Search Engines work by crawling billions of web pages using their own soft called web crawlers. Web crawlers are normally referred to as search engine bots, robots or spiders. When a search engine navigates the web its bots download pages and links and take a snapshot called Cache and then index them to the search engine directory. When a user type a search query then query is check and matched by algorithm before displaying the result in search engine web pages. It shows the most relevant and accurate result after checking the content quality and information.

What is Domain?

A domain name is the address of your website that is typed in the web browser URL bar to visit your website. It something looks like and IP address but domain name is easy to remember than an IP. A domain name is the identity of one or more IP addresses. Minimum length of a domain is 1 character excluding the extensions and maximum 63 characters excluding extensions like .com, .net, .org, etc.

A domain name is a website’s equivalent of an address. They consist of a website name (abc) and a domain name extension (.IN or .COM or .ORG etc).

Types of Domain Names:-

Top Level Domain – TLD Like: –   .IN, .COM, .ORG, .NET, .EDU, .GOV

Country Code Top Level Domain – CCTLD Like: –   .Co.in, .Net.in, .Org.in, .Co.uk

Sponsored Top Level Domain – STLD – It is a category of TLDs that has a sponsor representing a specific community served by the domain extension. For example, .EDU is for education, .GOV for the United States government, .MIL for the United States military, and more.

What is WWW?

(WWW) stands for World Wide Web known as the Web. It is an information system where web resources are identified by Uniform Resource Locators (URL) interlinked by hyperlinks and are accessible over the Internet. English scientist Sir Timothy Berners-Lee invented the World Wide Web in 1989. He developed the first web browser in 1990 while employed at CERN near Geneva, Switzerland.

What is Google Algorithm Updates?

An algorithm is a set of rules used for solving the problem in a finite number of steps. Google’s algorithms are used to retrieve data from its search index and instantly show the best possible results for a user query. The search engine is a combination of algorithms and numerous ranking factors to deliver webpages ranked by relevance on its search engine results pages (SERPs).

  1. Fred
  2. Intrusive Interstitials Update
  3. Mobilegeddon
  4. Rank Brain
  5. Panda
  6. Penguin
  7. Hummingbird
  8. Pigeon
  9. Payday
  10. EMD (Exact Match Domain)
  11. Page Layout Algorithm

Types of SEO:-

There are major two types of SEO:

White Hat SEO: In white hat seo technique we need to follow the search engines guidelines and algorithm and then start doing SEO for any website. It is a long term seo technique.

Black Hat SEO: In black hat seo techniques we use hit and try option to rank a website that search engines do not allow and can ban your website. It is a short term seo technique.

Research and Analysis:-

  • SEO Keyword Research
  • Competitors’ Analysis
  • SWOT Analysis
  • Choosing Best Keywords
  • Keyword Research Tools

SEO Guidelines:-

  • Website Design Guidelines
  • Content Optimization
  • SEO Design and Layout

On Page SEO:-

on page seo technique

SEO Language: A language html tag must present in website header to identify the language.

Favicon: It is required for website small logo. When user opens your site a favicon looks before title.

Viewport: It is required for width for a web page when we open it in mobile or tablet.

SEO Page Title: A webpage must contain an eye catching title including top targeting keywords in perfect ratio. It must be using a synonyms and LSI keywords of your targeting keywords.

SEO Meta Description: Meta description play important role in seo while target keywords must presents in Meta description. You can use two to three keywords with proper sentence in description.

SEO Meta Keywords: We can put some targeted keywords in keyword tag for search query.

Keywords Cloud Test: Keyword must present according to web page at proper prominence and distance. A web page can have so many keywords related to the information and content.

SEO Headings: Each webpage must contain only one H1 tag and more than 1 H1, H3, H4, H5, H6 tags.

SEO Optimized Domain: A domain name should be clear and similar to your website or blog.

SEO Canonical Tag: Canonical tag is used to prevent the duplicity of a web page.

SMO Meta Tags: There are some Meta tags which are used in Social media website for ranking factor.

Images Optimization: Image must have an attribute “ALT” with proper name. Search engines read text.

SEO Internal link: Internal links are used to navigate one page to another web page in the same website.

Social media connections: A website must contact some major social media platform or social networking website profile. It makes your brand reputation true in search engines.

Content Optimization: A web page must contact relevant content in proper heading tags and distance. Content must be unique and informative for both the user and search engines.

Video Optimization: If you have some video related to your product or service on your website it is good because it increases the stability of users and improve engagements.

SEO Site Map: Site map are the most important factor in SEO. When bots or spiders come to a website look for sitemaps for quick indexing; Sitemaps are order of webpages and easy to navigate. There are some sitemap types like – HTML Sitemap, XML Sitemap, ROR Sitemap, TXT Sitemap, Feed Sitemap etc.  

SEO Hidden Text: Search engines don’t allow hidden text because it is not good for user experience.

SEO Web Hosting: High speed web hosting is also required for a website it boosts the web speed and page loading time. When a user opens a website it takes 1 or 2 second to load.

SEO Robots Meta Tag: Robots are the very most important attribute in seo because when a bot comes to visit a website firstly that looks for robots file and check that user access is allow or disallow. If option is allow then bot inters in the website other wide get back or don’t visit the website.

SEO 301 Redirect: It is a permanent redirection type mostly used to redirect old pages to new pages.

SEO 404 error: If a website is having 404 error custom web pages then it is good for the website. When a user find not found pages then it automatically redirect to the custom error page. It reduce bounce rate.

W3 Validation: Your website must not have some validation error. It must be error free for anytime.

No follow Links: If website is having do follow external links then it must be including a no follow tag.

URL Breadcrumb: You website must contact perfect inner web paged and it must be Breadcrumb URL.

Reduce no of CSS: Try to reduce or minimize no of css file it makes lazy load pages.

Mobile optimization: If your website is not mobile friendly it is a big difficulty for mobile users.

Bold and strong Tags: It play good role for ranking factor in search engines. A web page can contain some tags like bold, strong, italic and more.

Markup and Schema: It is anaddition ranking factor that is used for website products and services.

HTTPS: If your website is having SSL certificate then search engine will give more value than others.

Competitor Domains Test: To beat your competitor you must do competitor analysis and on the basis of this try to increase improvements in your site.

Google Analytics Test: To track your visitors and users include Google analytic code in your website.

Flash Test: If your website is contacting some flash java script code then it will slow down your website.

No index Tag Test: If your website is having No index Tag then website will be not index in search engines. Make sure to remove this tag from your website.

Broken Links Test: If your website has good amount of quality backlinks but having some broken links then it will affect on your ranking. Make sure to remove bad or broken links.

Blog Implementation: Your website must have a blog for latest post and updates.

Off Page SEO:-

off page seo technique

Search Engine Submission: This is the very first step of seo to submit our website to different search engines. You can add your website in Google, Yahoo, Bing, Yandex and more search engines.

Directory Submission: Submit your website to directories for people search and backlinks.

Social Bookmarks: Get Do follow backlinks to add your site in social bookmarking websites.

Blog Submission: Create a blog and post your content for visitors reach and rank booster.

Article Submission: Publish news and some other contents on articles websites.

Press Release Submission: Publish latest announcement and updated related to your services.  

Guest Posting: It helps to get a millions of traffics and quality backlinks.

Magazine Submission: Generate a magazine for your content and submit it to website having traffic.

Classified Posting: You can post your content having some information about your product or services on some good classified websites for back links and visitors.

Business Listing: Business listings are used to list our business information correctly so that a user can easily read to us.

Profile Creation: You can create your company profile for search engine visibility.

Web 2.0 Posting: It is similar to blog posting where you can publish short content on internet.

PPT Submission: Make a presentation file and submit it for more views and traffic.

PDF Submission: Personal document files can be submitted for more views and traffic.

Document Submission: You can submit document file over the internet for business growth.

Info Graphics Submission: Prepare attractive graphics and publish it for brand identity.

Video Submission: Create attractive video for your product and services and post it to video sites.

Image Submission: Post your image over the internet for show your products and service in photo.

Map Submission: Submit your business map for easy search for users.

Forum Posting: Start a thread related to your topic and gets more conversation.

Question Answer: Discuss about a topic on the web for visitors and traffics.

Social Sharing: Share your thoughts and content with high authority social media website for traffic.

RSS Feed Submission: Really simple syndication is used to update news and latest from one website to another website. It includes some urls and easy way to spread website over the internet.

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